NEW1: Product life cycle is the progression of an item through the four stages of its time on the market.

4 min readNov 21, 2020

Product life cycle is the progression of an item through the four stages of its time on the market. The four life cycle stages are: Introduction, Growth, Maturity and Decline. Every product has a life cycle and time spent at each stage differs from product to product.

Life Cycle Through the Stages

At the Introduction stage the product comes to the market and the business looks to get a foothold on the sales ladder by:

Establishing branding and assuring the market of the quality of the new product.
An initial low pricing policy to get into the market, though with little competition, price may be high initially to recoup development costs.
Selection of a distribution model to get the product onto the market.
Promotion of the product through aiming it at specific target groups such as online forums.
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After successful Introduction comes the Growth stage. This will look to take developments at the first stage up to another level by:

Maintaining the quality of the product and adding any extra services or support that becomes obvious during introduction.
Keeping the price at a good level to maintain sales growth.
Increasing distribution and sourcing new, faster ways of getting the product onto the shelves.
Marketing campaigns aimed at a broader audience and at growing market share for the product.

With growth established, Maturity is the next stage of the life cycle. The business deals with this by:

Adding features that will make the product differ from the inevitable competitors that enter the market.
Cutting price to counter competition.
Revising distribution channels and using incentives to encourage stores to stock the original product in preference to newcomers.
New promotions that aim to show differences between products.

When the Decline happens the business will consider:

Keeping the product on the market but adding or removing features or finding new uses for it.
Reducing costs and production and keeping it just for a niche segment of the market.
Discontinuing the product or selling the production rights to another company.
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By keeping a strong hold on the four stages of a product life cycle, a business can maximise returns and realise when the time is right to divest itself of the product. By not doing so may cost the business money and lead to a limited life cycle for the product.

The head of the Tibetan government in exile has visited the White House for the first time in six decades

The head of the Tibetan government in exile has visited the for the first time in six decades and met the newly appointed senior US official on Tibetan issues, the Central Tibetan Administration said on Saturday, a development that could enrage Beijing, which has accused the US of trying to interfere in China’s internal affairs.

Dr Lobsang Sangay entered the on Friday

a historic feat. This is the first time in the last 6 decades the head of the Central Tibetan Administration (CTA) has been invited into the White House, the CTA said in a statement.

“It is a great honour to be the first political head of the Central Tibetan Administration to formally enter the White House,” Sangay said in a tweet.

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“Today’s visit amounts to an acknowledgement of both the democratic system of the CTA and its political head… This unprecedented meeting perhaps will set an optimistic tone for CTA participation with US officials and be more formalised in the coming years,” said the CTA, which is based in Dharamshala in

According to a Granville-Vance public health update issued Thursday, Senior Citizens Home Inc. in Henderson has seen eight total deaths, with six of those coming on Tuesday and Wednesday.

— Six residents of a Vance County nursing home died of COVID-19 over the course of 48 hours earlier this week.

“It is difficult to see the latest data associated with Senior Citizens Nursing Home which includes 47 residents and 24 staff members positive for COVID-19 as of 5 p.m.,” Lisa Macon Harrison, Granville-Vance County health director, said on Friday.

A woman who lost her grandmother said even the slightest connection was stolen from her because she didn’t know her grandmother had the virus until it was too late.

“It’s heartbreaking it really is heartbreaking. She just celebrated her 90th birthday,” Reneka Colbert said of her grandmother, Una Mae Daye.

NEW1: Product life cycle is the progression of an item through the four stages of its time on the market.

Life Cycle Through the Stages

Written by Pochabel